Within “social media advertising” are different platforms you can use to reach your goal. Each one is different, has a different audience, and serves different purposes. We can help you track and test paid social media campaigns, including:
Facebook advertising – Facebook allows for both text and photos to be displayed on your advertisement for maximum audience engagement. You’re able to target your audience based on interests, demographics, and geography while also determining how much you want to pay per click or pay per mille (cost per 1,000 impressions).
Twitter advertising – Twitter allows you to choose the objective of your campaign, including tweet engagements (retweets, favorites, replies), website clicks, app installs or engagements, followers, or even leads, and it only charges you when your specified action occurs. Additionally, Twitter allows a maximum daily budget and maximum cost per action.
YouTube advertising – YouTube is the second largest search engine and has a larger adult audience than any cable network. Over 90 percent of Internet users claim that video plays a big role in purchasing decisions. On top of that, by 2019, video will account for 80 percent of global Internet traffic and 85 percent in the US. Unlike television, you can target your ad only to your target audience. Plus, advertising on YouTube is as easy as connecting it to your Google Ads account.
LinkedIn advertising – Social media plays an important role in B2B relationships; 64 percent of brands follow other businesses on social media. LinkedIn Ads allows you to engage with these B2B customers. There are two paying options in LinkedIn Ads—cost per click or cost per mille (cost per 1,000 impressions).
We can also help you set up or mange ads on platforms like Google, Bing, Microsoft, Instagram, and Pinterest